Lawn Maintenance New Mover Marketing

‘Over 27 million Americans move each year. These are families who have purchased a new home, unpacked, and are settling into their new life. They are excited to start a new chapter in their lives and eager to make their new house a home.

As many of these residents are new to the community, they are actively looking for a variety of services.

Some may be installing new locks and security systems or upgrading their heating and cooling systems. They may want to hire a lawn service for weekly mowing, while others may need cleaning services.

They will also need lawn maintenance and landscaping services.

Who will they choose – your business or a competitor?

New Mover IP Targeting allows you to make a strong first impression through online display ads that appear on a homeowner’s laptop, desktop computer and mobile devices. Use it alone or combine it with your existing new homeowner marketing postcard or mailer program.

If you provide mowing and other yard services, new mover marketing is a great way to AUTOMATICALLY reach homeowners from the day they move into town.

Why Should Lawn Care Businesses Market to New Movers?

Introducing and connecting your business with new homeowners is a great way to expand your customer base. The response rate is high as new homeowners are in the market for hiring contractors and service providers just like yours.

New residents are valuable. According to V12, in the 30-day window before and after the move, a large number of purchase decisions are made, averaging about $8,700 per household. New movers make purchases and switch or use new service providers. Because of this, they are very receptive to learning about new businesses and services.

‘Welcome to the neighborhood campaigns’ can produce great leads. Once you reach and sell to a new homeowner, they are far more likely to become a continuing client.

IP targeting reinforces other marketing efforts. Combine IP targeting with direct mailing, and both channels reinforce and benefit each other and keep your lawn maintenance service brand top of mind with new prospects.

Automate one aspect of your customer acquisition efforts. New mover targeting is an ongoing, automatic process that does not require hands-on effort on your part.

Reach new customers before your competition!

Improve Your ‘Welcome to the Neighborhood’ Advertising

New Mover IP Targeting works by targeting households with new owners and matching those physical addresses to specific IP addresses. (An IP address is tied to a specific router at a specific location where internet traffic flows.)

At the start, you choose which ZIP code(s), city, and/or state you want to target. We can tell you how many new movers you can target and help you create a strong first impression. This includes custom display ads and creating a ‘welcome to the neighborhood’ special offer.

We create your display banner ads in sizes suitable for desktop and mobile devices. Your ads appear on all devices at that location – home computers, tablets, cell phones – any device that someone uses to surf the web. This is done by tapping into the power of large online advertising networks, so your ads appear on news sites, email portals and other popular sites across the web.

This is true, personalized one-to-one direct marketing.

The system is automated, so new mover addresses are added and removed automatically over a 90-day cycle. As old addresses drop off, new ones in your area are added.

We provide reports that include impressions served, clicks and click-through rate (CTR). Additionally, we set up a tracking link in your ad for your own website analytics and reporting.

With this process, your lawn maintenance service will always be reaching out, allowing you advertise to new movers as quickly as possible.

Don’t miss out on welcoming valuable potential clients in your neighborhood. They are a source of new business, and can lead to a strong return on investment when they become long-term customers.

For more information on how many new movers are in your area RIGHT NOW, fill out the form below. No obligation!

Additional Resources:

• Welcome to the Neighborhood Advertising
• What is IP Targeting?